Creating a Buyer's Journey that Delights and Excites Your Audience (Ashley Faus)



What does it take to execute a content strategy in-line a buyer's journey your customers are actually excited to be a part of, even after becoming a customer?


This is what Ashley Faus, Content Strategy Lead for Software Teams at Atlassian and I discuss in this episode of Conversation With Marketers.


In we discuss:


  1. Why the funnel model is no longer effective today

  2. Why you should love your audience to create more effective content and build trust

  3. How to create a buyer's journey that delights and excites your audience

  4. Steps to creating content that generates high quality leads


Check it out and be sure to let me know your biggest takeaways.