What does it take to execute a content strategy in-line a buyer's journey your customers are actually excited to be a part of, even after becoming a customer?
This is what Ashley Faus, Content Strategy Lead for Software Teams at Atlassian and I discuss in this episode of Conversation With Marketers.
In we discuss:
Why the funnel model is no longer effective today
Why you should love your audience to create more effective content and build trust
How to create a buyer's journey that delights and excites your audience
Steps to creating content that generates high quality leads
Check it out and be sure to let me know your biggest takeaways.