Are you selling how your customers buy? Do you understand what causes them to buy in the first place?
In this episode of Conversation With Marketers Bob breaks down for us how to really do selling from the customer point of view that drives demand, rather than the brand's point of view.
In it he goes into:
Why customers tend not to buy
How to sell more effectively by helping your customers make progress
How to reduce your sales cycle by eliminating customer anxiety
Take a listen and let me know your biggest takeaway.
Also be sure to check out his book Demand Side Sales to get more from this interview