Meet Ebony Douglas. A Digital Marketing Specialist that has a wealth of knowledge in the B2B and B2C space, and knows how to leverage Social Media to achieve business results.
In episode 2 of Conversation With Marketers I chat with Ebony about her journey to becoming a Marketer, her experience working in the B2B and B2C space and how she had to adjust between both, as well as getting buy-in from management to execute Social Media campaigns.
Listen to the full episode below and remember to leave your thoughts and biggest takeaways from this episode.
0:00 - 2:23: Intro
2:24 - 11:42: Ebony's story of how she got involved in Social Media marketing
11:45 - 17:02: Her experience transitioning from B2C to B2B marketing
18:47 - 30:55: Advice on how to get buy-in from top-level management for Social Media
30:57 - 36:31: Strategies on how Marketers or Business Owners can leverage Social Media
37:45 - 41:41: More tips and tactics on how to leverage Social Media for success
42:12 - 43:56: Ebonyher.com
43:57 - 44:53: Outro