This is one of those interviews I thoroughly enjoyed because not only was it a pleasure to have our guest Kerry-Ann Betton Stimpson on, but it is filled with valuable insights for marketers at all levels.
In this episode of Conversation With Marketers I chat with Kerry-Ann as she goes through:
Branding and positioning within the financial services industry
The importance of building a brand that is aligned with your organizational core values
How to align marketing and sales for better success
Creating a culture of internal brand advocates and employee engagement
Take a listen and let me know your biggest takeaway.