How to Use Content Marketing to Create Demand & Win More Customers



97% of customers aren't ready to buy when you're trying to sell to them. So the question becomes:

  1. How do you keep top-of-mind of the 97% so they buy from you when they're ready

  2. How do execute marketing that not only makes them aware of your brand but become paying customers?

This is where creating demand using content marketing throughout the buyer's journey comes in.


In this latest CMG webinar series I go through a step-by-step framework that allows you to better understand why customer's tend not to buy but more importantly how to get them buying from you. Also, how execute marketing in-line with how customers buy, converting more buyers to paying customers by making content a strategic part of your marketing and sales execution.


Watch the full webinar below and if you have any questions feel free to reach out to me.




Part 1: The 4 key concepts to creating demand


This section helps you understand fundamentals on how buyers buy and how a typical buying process is structured.

Part 2: A buyer-centric approach to Content Marketing


This section walks through a step by step breakdown of how to execute content marketing throughout the buyer's journey, and the type of content needed to move buyers from one stage of the buyer's journey to the next until they become customers.

Part 3: Case studies of this process at work

This final section I go through five examples of how I executed this framework to drive new customers and increased revenue.